Friday 5 March 2010

Singapore Airlines Advertisement

http://www.youtube.com/watch?v=ykSBMqffuQ8&feature=related

This is an advertisement of the Singapore Airlines Commercial in 2006. From this advertisement, we can see that many different aspects of camera angles were used, especially establishing, match card and reverse. Establishing camera angle is usually used to show the objects in relation to the settings. In this case, the Singapore Airlines made use of the Establishing camera angle to show the different countries which the Singapore Airlines fly to.

The match card camera angle is also used to join two scenes from different countries together. Another used camera angle is the reverse camera angle, which shows conversations between the air stewardess of the Singapore Airlines communicating and interacting with people from the other country.